Pantone: AR Effect

Service: AR Experience, Pantone

Brief: The project aims to develop an Augmented Reality (AR) effect for popular social media platforms like Instagram and Facebook, allowing users to capture pictures and video using digital Pantone.

Created: August 24, 2023

Stats: Stable Version Live

Background:

It all started when I met my designer friend Rishika who is obsessed with Pantone, and Pantone has been an integral part of her creative journey for about a year now. After I saw her passion for color matching wherever she goes. I got the idea to build this in AR for thousands, if not millions of Pantone fans around the globe.

Traditionally, this process involved physical Pantone postcards for color reference, which I found both inspiring and practical. However, I envisioned a more accessible and interactive way to explore and apply Pantone colors, leading to the inception of this Digital Pantone AR project.

Presenting the Pantone Effect:

Project Goals:

1. Digital Accessibility: Create a tool that enables users to easily explore and match Pantone colors digitally.

2. Social Media Integration: Develop the effect for Instagram and Facebook, making it accessible to a wide user base.

3. Intuitive User Experience: Design a user-friendly interface that guides users through the color matching process.

4. Multi Modal: Add multiple display modes such as color, day, date and transparent.

Design and Development Process:

Research and Inspiration:

• Studied the Pantone color system to understand its structure and significance.

• Analyzed existing colour-matching tools and platforms for inspiration.

1. Conceptualization:

• Designed the effect's interface, featuring the famous Pantone-shaped Postcard, Pantone color library, and interactive elements.

• Integrated educational tooltips to provide information about color psychology and Pantone color codes.

2. Development:

• Utilized Meta Spark Studio to build the AR experience.

• Implemented a 5-point color picker system tool that allows users to select accurate colors from their surroundings.

• Implemented UI Picker which adds buttons to switch between different modes.

3. Testing and Feedback:

• Conducted user testing to gather feedback and identify areas for improvement.

4. Launch and Promotion:

• The effect was launched on September 20, 2023 on Instagram for everyone to try.

• Currently promoting the effect through social media channels, targeting creative communities and design enthusiasts.

Results and Impact:

The Digital Pantone Effect has so far received a highly positive response from friends and designers, achieving the project's goals:

1. Digital Accessibility: Users can match Pantone colors digitally, eliminating the need for physical Pantone postcards.

2. Social Media Integration: The effect will be able to reach a wide audience on Instagram and Facebook, making Pantone color matching accessible to millions of users.

3. Intuitive User Experience: The user-friendly interface allows even non-designers to explore and apply Pantone colors effortlessly.

4. Multi Modal: Users love this feature because they can choose a mode depending on what they want to show, and all the modes show a different mood.

Future Enhancements:

To further improve the Digital Pantone Effect, future enhancements may include:

1. Additional Platforms: Expanding the effect's availability to other social media platforms and design tools.

2. Advanced Features: Adding features like color blending, palette creation, and export options.

3. User-Generated Content: Allowing users to share their Pantone-inspired creations on social media.

Integration with Design Software: Enabling seamless integration with design software like Adobe Creative Suite for professional designers.

Conclusion:

The Digital Pantone Effect project will successfully transform the traditional Pantone color matching process into a digital and interactive experience, accessible to a broader audience. This initiative has not only made Pantone color exploration fun and educational, but also opened up new creative possibilities for users across the globe. The project reflects my dedication to blending passion with technology to create innovative and accessible design tools.